Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations and soaring fees for people who can bring these properties to the screen. The result can be a dramatic increase in the costs of production.
Sometimes you're gonna jump off a cliff and land flat on your face. Then you just get up and go again. But sometimes you dive off the cliff and start soaring with the eagles, and that's when you find new music, places that you've never been before.
Technology, like art, is a soaring exercise of the human imagination.
People often think of New York as a city, a concrete jungle with soaring skyscrapers and yellow taxis and the bright lights of Times Square. And it is that, in part. But beyond that, it's rolling hills of fruit orchards and fields of grain and ice-cold waters brimming with oysters.
There are some days when history is made. Yesterday was one - and I was honoured to be in Washington to watch Barack Obama being sworn in. During his soaring inaugural address, the new president gazed over a teeming National Mall that was crowded with more than a million people.
The Millennial Generation is being crushed by soaring college costs and student loan debt, and as lawmakers, we must find solutions to address affordability and flexibility in higher education.
The great seats of power tend to be wide and open, not vertical and soaring. Red Square, Tiananmen Square, the Brandenburg Gate in Berlin - all massive but with large open spaces that project an image of might.