When there's a great horror movie, people are like, 'Horror's back!' And when there's a series of not so good ones, 'Horror's dead.' I think it's all about the quality. When there are one or two good horror movies in a row, people come out interested again.
Occasionally I'll be a producer for hire on a larger budget movie, but with Blumhouse Pictures, we mainly focus on micro-budget, under-$5-million-dollar movies. That's what we're in business to do, and that's what we're in business to make.
It's really hard to make an original movie of any kind that succeeds in the theatrical market place, in the wide release market place.
I'm a big believer in creating parameters for creativity. I think parameters make people more creative. So that starts with my budgets. I only do low budget movies, and I think that makes the movies better.
What I loved about 'War Dogs' was the fact that the tone - turning that story into a spectacular two hour ride is just such a complicated thing to do.
Rotten Tomatoes is the best thing that happened to the movie business because it means you have to make good movies.
Personally, I love books, and I am interested in the notion that stories are told better in different media depending on the story.
As an entrepreneur, one of my biggest struggles is that you have to focus, but you also have to expand.
I didn't grow up loving horror.
I've grown to love it, but I'm not like a lot of other people who were always crazy horror fans like Eli Roth or Quentin Tarantino.
People look down on it, but I love the community of horror. Writers and directors are a tight group of people, and we help and support each other.
You know how on movie sets there are specific chairs for each person? I hate that. We don't have names on our chairs. We have five chairs. Anyone can sit on them. I think the idea of names on chairs on a set is terrible. It's so dumb. So we got rid of that.
Most people who've had a big hit movie like 'Paranormal Activity,' the next thing they say is, 'I want to make a $100 million movie.' I have no interest in making more expensive movies.
We make movies for the cineplex. They're designed for wide release. They're designed to be seen by a lot of people and eventually make money.
When I was a kid, I really loved game shows. For whatever reason, I was fascinated with them and watched them a ton.
I do want to grow our company, so the way I've been doing that is moving 'scary' to different things.
The key to a good horror movie is what happens between the scares. The scares aren't the tricky part. If you're involved in what's going on in between, the scare is going to trick you. If you're not, the best scare in the world will not be scary.
I love going to see musicals. That was one of the major reasons why losing the chance to produce 'La La Land' was so painful.
Ryan Murphy and I share our love of horror and musicals. I think those things somehow go together.
When you work in low budgets, you can do weird stuff.
