A'Lelia Bundles
A'Lelia Bundles

She was born Sarah Breedlove on a plantation in Delta, Louisiana, where her parents had been slaves. At 14, she married to get a home of her own, to get away from a cruel brother-in-law with whom she was living. At 17, she had her only child, A'Lelia, who I'm named after.

A'Lelia Bundles
A'Lelia Bundles

Every ethnic group has a mythology... Until 'Roots'... there was nothing in the popular culture to refute the paragraph in elementary school history class that said, 'Slaves picked the cotton, were happy and life wasn't so bad.'

A'Lelia Bundles
A'Lelia Bundles

Why is she Mrs. C.J. Walker? It really was a matter of her trying to insist that people respect her, because during that time, white people would call any black woman 'Sally.' 'Aunt Sally.' So this was like... you can't call me that.

A'Lelia Bundles
A'Lelia Bundles

Madam C.J. Walker was born in 1867, two years after the civil war ended. She was a daughter of a slave. She had no formal education. Both her parents died by the time she was seven. Yet, by the time she died in 1919 at age 51, she was one of the most successful businesswomen America had ever seen.

A'Lelia Bundles
A'Lelia Bundles

A'Lelia Walker did not subsidize specific writers, but she provided a place for all kinds of people to gather. She was one of the few blacks who had the money to allow her to entertain in the large scale.

A'Lelia Bundles
A'Lelia Bundles

There was a period of 10 years where the conventional wisdom was Black shows don't sell overseas, therefore nobody is interested.

A'Lelia Bundles
A'Lelia Bundles

It takes a long time, I think, to get to the place where you realize you may love the hairstyle that somebody else has.

A'Lelia Bundles
A'Lelia Bundles

You know the AME Church has a history of empowering black people and having an international outlook. So it was the women of the church who began to give Sarah Breedlove an image of herself as something other than an illiterate washerwoman, and she wanted to make her life better, and her daughter's life better.

A'Lelia Bundles
A'Lelia Bundles

I began to discover that, in addition to her stunning achievements, there were flaws as there would be in any person's life. I wanted to tell Madam's story in an honest, frank way.

A'Lelia Bundles
A'Lelia Bundles

There is a core of people who know and love Madam C.J. Walker, but there's a much larger audience who don't really know about her. I think 'Self Made' will give people a window into her life.