Our company, it's, uh, really un-sexy. And I think most people get into Hollywood to be showy. We first of all make horror movies, which people turn their noses up at. Second of all, we make cheap movies, and Hollywood's a lot about ego and money and, 'My movie cost $200m!,' you know?
We make a lot of movies that I don't think merit a wide release. We have this label called Tilt, and we have the movies come out on that, and that's fine. But it shocks me when, having done this a few times, when I really believe a movie should get a wide release, and I struggle to get it released. That does surprise me.
I couldn't stand it. It was what I thought I always wanted. I was there every day in the trenches, and I hated everything about that job. But what I loved - and what I got from 'The Tooth Fairy' - was to see how studio movies were released.
In every art form, nothing exists in a bubble. It exists because of what came before it. A lot of bricks were laid. I think if it weren't for 'The Purge,' 'Get Out' wouldn't resonate as a mainstream movie. You push on the taste of the audience, in a way, get them used to something, and then you keep pushing on it.
When I was working for Miramax, before Sundance, a videotape of 'The Blair Witch Project' - of the full, completed movie - went to a lot of the buyers. And so we all saw it before the festival, and I passed, a bunch of people passed... Then I watched the movie marching toward success, and was reminded by my bosses what a dope I was.
People don't call them horror movies, but Hitchcock, for me, is my favorite storyteller. He was really exploring dark themes, and I don't know what category you put his movies in. Thriller? Horror? Some of them go in either one.
My favorite thing about horror is that it attracts this great group of nuts, of which I include myself in. I was always kind of an oddball. I collected my fingernails, for instance.
The way we structure our backend, we key the payments to the box office - so that cuts the negotiating way down, and it's very transparent. One of the things I'm most proud of is that we're really transparent with our process.
I wouldn't be creatively satisfied if all we did were sequels, but in the same breath, I'll say that I wouldn't be creatively satisfied if everything was an original. It's good to use the different parts of my brain. Very different rules apply.
An effective found footage movie is much harder to make than an effective traditionally shot movie. A crappy one is much easier to make because you take your camera, and you shoot the scene, and you're done. But to make it effective, they're actually much trickier.
I love musicals. I love horror movies and I love art movies.
The most effective tool I have to work with artists I admire is to point to other artists that I admire and show that I've worked with them many, many times. It's not because I have option deals; it's because they want to keep working with us.
Blumhouse Books is not an outlet for us to mine intellectual property for movies and TV.
Halloween was definitely the biggest holiday when I was a kid. We started making our Halloween costumes in August. Me and my mom. My mom was a single mom; it was just her and I.
I think being snobby about the kind of storytelling people do, it just irks me. It irks me. And in fact, it's one of the things that drives me to make as many horror movies as I do.
'Paranormal Activity' had fifty versions because it was $250 to reshoot. We'd screen it, see one thing wrong, shoot for an hour, fix it, and then screen it again. You don't have to be disciplined about it. On a regular movie, you have to screen it and think of every problem, reshoot for three days and solve every problem, and then you're done.
I liked stuff like 'Halloween,' but I wasn't a horror fanatic until I was in my 30s and then made 'Paranormal Activity.' Now, having a company, I can't imagine doing anything else. But it took me a while to find my love for it.
We're offered bigger, larger budget movies to produce a lot, and we don't do them. That's not to say there aren't exceptions: there are a few exceptions, but I try and stick by the rules that produce what I think is the highest quality, most innovative work and try and let the rules go that make us feel like we're retreading.
You shoot yourself in the foot when you think, 'We have to get a good scary movie director to do a script by another scary movie writer.'
What I love about low-budget movies is my interests and the director's interests and the actors' interests are aligned. No one makes money unless the movie works, and that informs every creative decision.
