I love '80s horror.
My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
People have always liked to be frightened. People love to feel that jolt of adrenaline. People love roller coasters. People love skydiving. These things that really get your heart pumping, and horror films are sort of a safe way to get that rush I guess.
Wes Craven is obviously a horror film icon so I was definitely very interested in bringing something back to life that Wes had created.
I do know that I've read somewhere that it's been statistically proven that in times of war, horror films are much more popular. I don't know why that is. You'd think it'd be the opposite. You'd think people would want to escape from it.
I'm a huge horror movie fan. Beyond belief.
People can get obsessed with romance, they can get obsessed with political paranoia, they can get obsessed with horror. It's isn't the fault of the subject matter that creates the obsession, I don't think.
I think in the case of horror, it's a chance to confront a lot of your worse fears and those fears usually have to do, ironically, with powerlessness and isolation.
You're going through the horror of it, you're going through the isolation of it but you're being empowered by reminding yourself that you're connected to everybody else.
In zombie horror, the juxtaposition of the calm world of the living and the menace of the undead inspires terror. In zombie comedy, like 'Pride and Prejudice and Zombies,' it is played for laughs.
