I had very big lips growing up, so my brother started to call me Scooter Fish because he decided a scooter fish has big lips.
Kanye's the best listener I've ever worked with. If I interrupt Kanye, every single time, he'll wait for me to finish before speaking. It's a running joke - sometimes I interrupt him just to see. And he always goes, 'No, no, finish. I want to hear what you have to say.'
If that day come, and artists I've had incredible runs with just break my heart one day, you know what? I still got to do stuff that was actually really incredible. When that day comes, I'll deal with it. Until then, I'll be grateful for today.
My gut is my No. 1 asset. I also like to draw from a lot of people, and I ask a lot of questions. I'll literally show my ideas to 500 different people and get their opinions, and, in the end, after digesting all their opinions, I just trust my gut.
There were 10 to 12 years where I averaged two to three hours of sleep a night. There were times when I didn't go to sleep for two days, but I'd usually crash one Sunday a month for 16 to 18 straight hours, and then I'd be rejuvenated.
If you watch Justin's early videos, I never let him say, 'My name is Justin Bieber,' and then start singing - he always just sang. And the reason I did that was I wanted you to feel like you were in the room. Or maybe you were seeing something you weren't supposed to see.
What I do for a living is so high-risk that I try to make sure my portfolio is as conservative as possible.
The really great brands live on this idea of bringing something that's truly authentic - and then building around that. It's not about trying to be something as much as it being who you are in the best light possible.
People like to shy away from comparisons. Personally, I think that's a mistake. Comparisons can be good. People like to compartmentalize things within their own heads, and helping them do that can actually be a positive thing for the brand you're trying to build.
What has now become conventional in terms of digital marketing and the discovery of new talent was once very unconventional - and people forget that.