Maybe I didn't take the advantage and become a star and get all the brands so that I could solidify my space in the world.
A major celebrity is a major brand, and major brands pick very critically what other brands they're going to associate with. So an A-list celebrity usually picks an A-list brand.
I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.
Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.
I think it is very important to learn to say 'No.' I think it is sometimes important for brands or the creative director to learn to say, 'This might be on trend, but it is not right for us.'
We're in this incredible age where new brands are making people's lives easier, more convenient, more personalized.
So, if you look at what's common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.