The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.
At a mall you can almost get frostbite, it's so boring. Looking different is worth a lot.
No two of our stores are the same.
The Anthropologie brand continues to succeed in emotionally engaging its customers while delivering strong financial results.
Repositioning a brand is never easy and rarely without pain. I believe the Urban brand is making the necessary changes that will allow it to more fully engage its traditional customer and return to solid profitability.
For many years, we have repeated that the direct-to-consumer channel is growing and capturing a larger share of our customers' wallet.
Terrain has seen a strong uptick in brand awareness and direct-to-consumer traffic from their inclusion in the Anthropologie Group.
Over time, demand from Registry should help support the home product expansion initiative and vice-versa.
There is no question that there is a capability that the Internet affords us to get a closer look at the customer and to be closer to the customer.
In Asia, Free People, along with World Co., Ltd. of Japan, will launch a shop in Shinjuku and a freestanding store and wholesale showroom in Harajuku.
In the direct-to-consumer channel, we continue to look at the entire world as an extension opportunity for all of our brands.
We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.
Each brand leader is focused on ensuring that the brand relationship with its customer is strong and differentiated. To accomplish this differentiation, we plan to offer her even more unique product and talk with her in new and exciting ways.
At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.
