I have dark skin. My nickname is El Negro. They call me El Negro in Mexico because even in my country, the dark skin is evidence of Indian blood, a sign that one technically belongs to a third class. Even my grandmother had some kind of differentiation with me, because I was darker than my siblings.
You need to understand the market, know how you can differentiate yourself in it, and grasp the price and the functional differentiation competitive points that are going to allow you to be disruptive.
In primitive society, man produced directly for the satisfaction of his own wants, but with the development of society came differentiation of function; exchange and barter arose, various trades sprang up, and with the necessity of commercial intercourse came the invention of money.
When Jack Welch was the CEO of General Electric, he was able to produce record growth year after year by using a few simple principles relentlessly. The system of management he used was called differentiation.
But there's a difference between having artistic interests and being psychotic. That's more than a fine line of differentiation, and I do see that a bit too much.
Branding is deliberate differentiation.
There have only been about a half dozen genuinely important events in the four-billion-year saga of life on Earth: single-celled life, multicelled life, differentiation into plants and animals, movement of animals from water to land, and the advent of mammals and consciousness.
We have to accept the idea that Europe will be made on a two-speed basis, with a union based on solidarity and differentiation.