A. R. Rahman
A. R. Rahman

I follow a simple formula when I compose. I ask myself, 'What would the audience want to hear?' and 'Why would they buy my CDs?' And the process of answering these questions through music follows. Sometimes, it works. Sometimes, it backfires.

Abdul Aziz Al Ghurair
Abdul Aziz Al Ghurair

In the past, the West had tried to export one formula of democracy which should fit to the rest of the world, and they discovered that this doesn't work.

Abhay Deol
Abhay Deol

I am most attracted to characters and stories that I can relate to. The traditional formula of 'larger than life' I never found attractive.

Adam McKay
Adam McKay

Michael Lewis has the amazing ability to take complex formulas and concepts and turn them into page-turners.

Adrian Younge
Adrian Younge

I know all my different formulas to get certain sounds. I've been doing this so long that I don't experiment anymore. Or let me rephrase: I've been doing this so long that I don't have to experiment as much. You always want to evolve and change, but if I go in and I know it's a certain type of song, I know exactly where I'm going to place the mics.

Adrienne C. Moore
Adrienne C. Moore

At 'OITNB,' we really work to keep to the formula that's made this show so popular with everyone who watches it, which is to have really good characters and really interesting stories.

Alan Dundes
Alan Dundes

I mentioned that one of the tripartite formulas in American worldview involves time: past, present, and future.

Alan King
Alan King

Age, style, where you come from, where you were born, it's different every time, which, to me, is refreshing because it says that there isn't any one thing, one formula or kind of character that makes a great comedian. Everybody has had a different approach.

Alan Rudolph
Alan Rudolph

It's always been my formula to get the next picture set up before anyone's seen the last one.

Alan Yang
Alan Yang

I'm a huge believer in story being this invisible scaffolding that no one ever recognizes or realizes is actually making the audience engaged in what's going on. There is no formula for it.