We strive to do stuff that connects with people.
The greater the pressure and expectation, the more I relish the opportunity.
I strive every day to do things that make a difference.
I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.
My mother had to label all our clothing. As the youngest boy, all my tags read Droga5.
I think the best way to show appreciation for things going well is to make things better.
I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones.
You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.
If people know they're being sold to, you can celebrate the sell.
Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office.
We're very much an advertising agency, but it's not about creating ads as we know it.
We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed.
Generosity is as much showing your vulnerability as it is your passion for something.
Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing.
The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.
Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do.
We work in an industry where people invent technology to avoid what we create.
It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world.
Like anyone, I'm scared of failure. That drives you to work really hard.
Do the work you believe in - if there's an authentic reason for doing it.
