People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.
Online is amazing, but it, in itself, is not a solution.
As a typical creative, I am all ego and insecurity!
A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.
I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make.
Your campaign shouldn't just die the day you spend your last cent.
To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on.
Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.
Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.
Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.
Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters.
Caring makes you want to work harder.
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.
I was always obsessed with being a writer of some sort.
I just loved the idea of writing for different personalities all the time.
I'm proud to say that I'm in advertising.
Our work can always get better, and we are constantly striving for that.
The agency is who it is because of many, many, many chapters that needed to happen.
Do something great that you really believe is great.
Sometimes the best ideas will come in the least inspiring places.
