I have the same sense of discovery and exhilaration from objects of design and everyday use - I am inspired by the buildings in my city, by park greenery and dazzling store windows, by the jaunty strollers and umbrellas and billboards I walk past. Just strolling our streets, we encounter creativity every single day.
If you look at all the pictures of women in magazines, everybody's got a forehead that looks like a billboard. Completely blank.
Rock evolved out of rebellion, so when you turn on the Billboard Awards or something like the Grammys, and there's no rock on there, that's a good sign - because that means that rock is not welcome inside of a pop format.
I'd just hit the Billboard thing, and I had a good feeling. About a month ago, I received a call that said I was in the running, that I'd made the final 25. So I just wanted to place.
The biggest deal for me was that all 24 winners are placed on the Billboard CD of the Year, which went out to 500 of the biggest Music Reps in the business, from radio and press to management and booking.
I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.
I didn't realize - you think you are doing a movie but then you realize it's a Columbia Pictures movie so it's probably going to have some publicity. Then you see a billboard and it's like, 'God! I'm on a billboard!' It doesn't hit all at once, it kind of unravels itself and it's still unraveling.