The part that makes you unique is the bit people will like or fear, fall in love with, or try to avoid.
I deeply respect literature and expect to gain insight from a book and to identify emotionally with its characters. I therefore avoid reading suspense novels or science fiction.
I'm quite interested in my own mental processes, simply because I'm a failed scientist, and because I'm interested in how the brain and the mind works, and I like to avoid easy descriptions.
If you think about photo sharing sites, the mobile photo sharing and social, there's no competitive advantage, there's no obvious business model, so I never play with anything like that. I avoid it like the plague.
There are some screw-ups headed your way. I wish I could tell you that there was a trick to avoiding the screw-ups... but they're coming for ya. It's a combination of life being unpredictable, and you being super dumb.
The study of history empowers nations and individuals with an ability to avoid errors of the past and lay foundations for victories in the future.
In my own work, I have written about how our public sector bank officials avoid making any new lending decisions - because lending always exposes them to some (infinitesimal) risk of being blamed for the loan going wrong.
I didn't take into account the critical tsunami that comes with having work going out. I've gone from being a complete narcissist, someone who googles my own name, to someone who has to work separately from that to avoid creative paralysis.
Pacifism as a mass movement aims to avoid suffering; pacifists often say that no cause is worth suffering or dying for. The ethos of Solidarity is based on an opposite premise - that there are causes worth suffering and dying for.