I think cable has been under-appreciated for its contribution to society.
Many years ago, Bill Gates said that one day we'd be able to click on the shoes of a character in a TV show and buy them online. Whether that happens or not, are you thinking about new ways to combine your assets in programming, customer knowledge, and technology?
We took the brains out of the set-top box and put it in the cloud. Having our software in the cloud gives consumers the ability to click their remote control and navigate through thousands of choices in a simple and elegant way. That's magic.
It's really important we stay in touch with our customers and try to, over time, have more packages and flexibility than perhaps we have historically offered. And that's part of that tension that is healthy that is going on in the marketplace.
Comcast NBCUniversal has an incredible array of brands and ways to deliver those brands and experiences for consumers.
We did some soul-searching. Was the cable industry obsolete? Was it an opportune time to get out? Our conclusion was that if you rebuilt your system with this new fiber-optic coaxial hybrid - which we now call broadband - the glass was half full, not half empty. We could compete.
I go back to when we met with the late Steve Jobs. He couldn't understand why we didn't put Wi-Fi in every cable set box. And I literally went home and said, 'Tell me again - what's Wi-Fi?'
We have a broad, well-positioned company, so when 'Minions' comes out, it can be in theme parks all over the world. We own Fandango. We can advertise on a network. We can have the characters pop up on the Golf Channel.
If you drop a channel, you're incredibly unpopular, and if you pass along a rate increase, you're incredibly unpopular.
What unfortunately happens is we have about... 350 million interactions with consumers a year, between phone calls and truck calls. It may be over 400 million, and that doesn't count any online interactions, which I think is over a billion. You get one-tenth of one-percent bad experience, that's a lot of people - unacceptable.
We are going to have a suite of products that you subscribe to - television, high-speed Internet, phone, home security, energy management, maybe even health care - and we are going to have many customers that are going to buy those products directly from us.
In our case, one of my earliest experiences working in the company was being asked to be on Ted Turner's board, and I saw that the value creation from owning networks was stunning - new channels, international opportunities, synergy, many things that Turner Broadcasting built for decades.