I have a suspicion that the politicians' revival of the old behaviourist ideas and techniques will be helped and reinforced by a powerful ally - the machines we have built. The computers.
James Goldsmith is important because he used the power of the markets to break up the cosy patrician elite that ran Britain and its industries in the 1950s and '60s. In the process, Goldsmith helped transfer power in this country away from politics and towards the markets and the financial sector.
At the end of the nineteenth century, a fanatical craze for physical fitness swept through Britain. Millions of men and women took up gymnastics, body building, and other physical exercises. Such a thing had never happened before, and it was given a name - Physical Culture.
Ever since the economic crisis in 2008, millions of people have accepted cuts in all sorts of things - from real wages and living standards to benefits and hospital care - without any real opposition. The cuts may be right, or they may be stupid - but the astonishing thing is how no-one really challenges them.
One of the main functions of politicians - and journalists - is to simplify the world for us.
Throughout the western world, new systems have risen up whose job is to constantly record and monitor the present - and then compare that to the recorded past. The aim is to discover patterns, coincidences and correlations, and from that, find ways of stopping change. Keeping things the same.
I have always wanted to make a series of films which would be like an 'emotional history' that conveys what it feels like to live through history as an experience rather than a grand story. It would be about the relationship between the tiny fragments and moments of personal experience, and the continual backdrop of big events.
So much of the language that surrounds us - from things like economics, management theory, and the algorithms built into computer systems - appears to be objective and neutral. But in fact, it is loaded with powerful, and very debatable, political assumptions about how society should work and what human beings are really like.
A conveyor belt of Think Tank pundits and allied operatives poured into the TV studios, and together they built a fortress around Mrs. Thatcher's memory that was rooted in theories about economics. They did this because economics is the only language that wonks understand.
Back in the 1950s, America set out to intervene in Syria, liberate the people from a corrupt elite, and bring about a new democracy. They did this with the best of intentions, but it led to disaster. And out of that disaster, the Assad regime rose to power.
At its heart, 'South Park' has a touching faith in human beings: that despite their absurdities and flaws, people have the capacity to create a better world.
When communism collapsed in 1989, the big story that had been hardwired into citizens of western countries - that of the global battle against a distant dark and evil force - came to an abrupt end.
Al-Qaida became the new Soviet Union, and in the process, Bin Laden became a demonic, terrifyingly powerful figure brooding in a cave while he controlled and directed the al-Qaida network throughout the world. In this way, a serious but manageable terrorist threat became grossly exaggerated.
I have always thought that pandas, in evolutionary terms, are the most sophisticated animals in the world. They cannot look after themselves; they are useless at reproducing. But to compensate, they have managed to persuade the most advanced creatures on the planet - human beings - to care for their every need.
The latest rule is: you cannot have protectionism - otherwise you will get a world war. Other rules say you cannot have collective ideas that involve the surrender of the individual to the group - otherwise, you get totalitarianism or, even worse, religion.
In 'Mad Men,' we watch a group of people who live in a prosperous society that offers happiness and order like never before in history and yet are full of anxiety and unease. They feel there is something more, something beyond. And they feel stuck.
BP is accused of destroying the wildlife and coastline of America, but if you look back into history, you find that BP did something even worse to America. They gave the world Ayatollah Khomeini.