At the most elite level, your nutrition becomes a lifestyle: it's not something you have to do when you're preparing for Olympic games or World Cup games - you just do it. You're more inclined to eat healthier because it's better for your muscles.
My guess is that while the elites would like cleaner air, they are not willing to give up the convenience of being able to use their cars at will to get it, perhaps because they believe (I suspect incorrectly) that they can protect themselves from the consequences of vehicular pollution by investing in air-conditioners and air purifiers.
If democracy as we know it has to survive the elites have to regain their credibility. And they have to start by admitting that their economic model is broken.
Following the principle that you should know your enemy, the BBC has assiduously recorded the relentless rise of Rupert Murdoch and his assault on the old 'decadent' elites of Britain.
We live in a time when all elites, whether on the left or the right, believe in rigid rules that say there is no alternative to the present political and economic system.
Together, the western elites and Gaddafi helped to lead us into a simplistic two-dimensional vision of the world - full of exaggerations and falsehoods. A fake bubble of certainty that has imprisoned us in the West - and is now preventing us from understanding what is really going on in the world outside.
James Goldsmith is important because he used the power of the markets to break up the cosy patrician elite that ran Britain and its industries in the 1950s and '60s. In the process, Goldsmith helped transfer power in this country away from politics and towards the markets and the financial sector.
Back in the 1950s, America set out to intervene in Syria, liberate the people from a corrupt elite, and bring about a new democracy. They did this with the best of intentions, but it led to disaster. And out of that disaster, the Assad regime rose to power.
It wasn't until I had a platform and an opportunity like 'Being the Elite' to show people that I'm a real human being. Show people I have a personality. I think that's helped more than anything in my career.