If you imagine your friend is recommending you content on a topic they're an expert on, they can do a really good job of that. They know what you're interested in, they know your personality, they know if you have a scientific type of mind-set or not.
Even as a kid, I was a businessman. I figured out that if you plucked all the berries off my neighbor's tree and smashed them up, they made a Nickelodeon Gak-type consistency. I sold them to all the neighborhood kids and made stacks of quarters. Of course, the berries were poisonous, and I got in all types of trouble.
That first year I was in Ring of Honor, maybe it wasn't even a year, I was wearing the trucker hat thing and wearing John Deere stuff because I felt like part of what made me different from a lot of guys was that I was kind of a good ol' boy and a southern type of guy.
I think where it's going is toward what the music industry is like, where channels will be considered more like labels that carry the type of TV show that you like, and then you'll consume them however you can. For example, I don't really watch Showtime, but I bought 'Homeland,' and I've been watching every episode on my iPad.
I was always interested in it when I was younger, but it was when I was at university, getting together with other like-minded theatrically inclined types, that I admitted to myself that I wanted to be an actor.
The Travel Channel had success with their 'Food Paradise' series, '10 Best Places to Pig Out' and those types of specials, so they knew there was a market for comfort food and wanted to develop a show around it.
A common sense of humour and a love of music is really important, as I love all types of music. You name me any genre, and I can give you a list of artists I adore.
While, to me, daily fantasy is in no way sports betting, it's certainly a cousin of sports betting in that it attracts many of the same type of people who would otherwise choose to bet on sports.