There's fierce competition between all the networks to get the guest who can bring the most pertinent information about whatever the story of the moment happens to be.
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
My training is very specific to my sport, so it's a lot of fast, explosive movements. It's very pertinent to exactly what I do on the football field, which is fast burst in short spaces.
It's very limited what women who look like me can do on television. You don't often see 'my type' on television unless she's a sidekick - certainly not a three-dimensional series regular who is pertinent to the plot.
Given the knee-jerk patriotism of recent war movies, it's discouraging to see 'Windtalkers' evade pertinent facts that could have recast the doubled-edged issues of racism and loyalty and made them relevant to contemporary times.
There's a classic medical aphorism: 'Listen to the patient; they're telling you the diagnosis.' Actually, a lot of patients are just telling you a lot of rubbish, and you have to stop them and ask the pertinent questions. But, yes, in both drama and medicine, isolated facts can accumulate to create the narrative.
Social media companies like Twitter and Facebook get to decide whether or not you get pertinent information about national security issues in your country.