Aaron Sorkin
Aaron Sorkin

Trying to guess what the (mass) audience wants and then trying to satisfy that is usually a bad recipe for getting something good.

Aarti Sequeira
Aarti Sequeira

It was improv that really helped me start coming up with recipes and just believe in my instincts. That's why the first recipe I made up was 'I Ain't Chicken Chicken' because I finally felt bold and fearless in the kitchen, which was an entirely new feeling for me.

Aarti Sequeira
Aarti Sequeira

So many of the recipes that I come up with have a story. I'm a blogger. It flowed very naturally out of me, but I also knew this was a way to set my recipes apart. A, they are always using interesting ingredients but B, there is always a story behind it.

Aarti Sequeira
Aarti Sequeira

I'm encouraged because you pick up any food magazine and there's two or three recipes involving Indian spices.

Aarti Sequeira
Aarti Sequeira

I simplify the spices. I'm the same way as everybody else: if I look at a recipe and there's ten spices in it, I'm going to have to think long and hard about when I'm going to be able to make that... so I try to simplify the spices to three or four.

Adam Richman
Adam Richman

I always hated watching cooking shows where the chef would use ingredients that I couldn't get my hands on, cooking implements that I couldn't afford, recipes that I could never have access to.

Adam Thielen
Adam Thielen

For me, it's simple: easy recipes equal more family time.

Aditya Roy Kapur
Aditya Roy Kapur

I am not a cook at all. It wasn't difficult to play a chef because it was not about knowing recipes. I just had to look comfortable in the kitchen.

Ainsley Harriott
Ainsley Harriott

My books are easy to use and real - and guess what, I sometimes use convenience food in my recipes!

Aja Brown
Aja Brown

I research best practices and recipes for success and failure to craft personalised policies for my city.