The touring business is obviously critical to selling records, building fan bases, selling T-shirts, fulfilling sponsorship commitments.
We don't have that many tournaments so sponsorship from logos is another way of helping boost your income.
The present government is very insistent that business sponsorship should replace government sponsorship of the arts. Business sponsorship won't happen unless you make tax concessions, which they won't.
When I took on the title sponsorship of the Western European League and the World Cup Final in October 2010, I did it because I love the sport and I love horses. It has proved to be a perfect match for the Reem Acra brand.
There are two really good feelings. The first is when you land sponsorships that allow you to be competitive. Then to win a race is the icing on the cake that you've made with the sponsorship.
I am the driver. I am the owner, kind of the sponsor, except for our sponsorship with Dodge.
In 1985, the Iranian sponsorship of terrorism was clear, solid evidence.
I made more from sponsorship than I did from fighting. I did that for the longest time.
It's difficult because the men's game is so big and attracts so much money and sponsorship, and so it's always going to take priority.
I traded my 2002 Silverado in for the Trailblazer, and after my second fight, I got a win bonus. It was the knockout-of-the-night bonus, $50,000, and I paid the rest of my car off, and I gave it to my mother because I had a sponsorship with a Chevy dealership.
