Sponsorship involves putting your own political capital at risk, so they are going to help that person to succeed. Women get promoted; they don't get sponsored. Women know they are on their own if they get that promotion.
I think every athlete wants to get sponsored. If you do really well in your sport, then I think sponsorship can help you get rewarded in that sense: doing what you can for your sponsor. It's just another achievement in life.
Men can have a huge turnover of sponsorship and still survive a lot better than the women. But the women's ratings are better, at least at home in the United States than in the men's tennis.
It is weird because a lot of people don't realise, I would struggle for budget. There are moments with the people I work with sit there and think what have we got to do to make people realise that if Billy doesn't get sponsorship he won't be racing.
Sponsorship is sometimes about people behind the scenes who are sitting in rooms determining your assignments and your next career step, and you don't even know who they are.
We will work with industrial or Dept. Of Defence sponsorship as long as we keep our principals of openness firm we're proud to work with the military, and they respect that in turn.
I was super happy when I went to Cannes Film Festival - I got a full sponsorship from my favourite Danish brand, Mads Norgaard.
Everything around me is surreal. I get picked up in cars and go to celebrity bashes, and I get sponsorship on clothes, and it's great, and I really enjoy it. But you should remember where it all started: the music. That's the key.
If you're going to stay in the Olympics, you've got to be entertaining and get sponsorship.
If you are Cesc, going to Barcelona, he will make more money, more sponsorship, and he is going home. What did Arsenal do to keep him at the club? Absolutely nothing. Now the fans say he is not loyal. When you leave Arsenal, you become a traitor, regardless of what you have done.