The thing I love about Wisconsin is the people. We have such incredible people here. It's fun to recognize the incredible athletes and coaches and sponsors and people we have here tonight. But we also have incredible fans.
Holiday binge-buying has deep roots in American culture: department stores have been associating turkey gluttony with its spending equivalent since they began sponsoring Thanksgiving Day parades in the early 20th century.
Sometimes we complain about being on the road all the time, from tournaments to exhibitions and sponsors' appearances, but really it's a doddle.
I wanted to be a professional motor racer. It was only due to lack of sponsors that I could not do it.
I know that when I'm standing alone below a thousand-foot wall, looking up and considering a climb, my sponsors are the furthest thing from my mind. If I'm going to take risks, they are going to be for myself - not for any company.
I'm sponsored by the solar company Goal Zero, and they were gracious enough to install panels on my van and a nice battery system for the inside. I have lights and a fridge inside the van. And of course I had panels installed on my mom's house.
In climbing, sponsors typically support an athlete but provide very little direction, giving the climber free rein to follow his or her passion toward whatever is inspiring. It's a wonderful freedom, in many ways similar to that of an artist who simply lives his life and creates whatever moves him.
I made promises to myself and my family that I'd be in the UFC before my first daughter was born, that didn't happen. I was almost at breaking point a week before I got that contract, I was going to go back to concreting - that weekend I get my major sponsor, which was huge, and I end up getting my UFC contract the weekend after that.
There's this company called Vega that sponsors us, and basically, what it is is a vegan health optimizer. But really it's a protein shake that has all the vitamins, all the enzymes, all the minerals, all the carbs, all the proteins... everything that you need to set yourself for the day.
At the end of the day, when you get a sponsor, it's a working relationship. So anyone I get involved with, I want it to be a working relationship where I'm generally trying to help them and they're generally trying to help me.
