The trust the BMW family puts in me means a lot to me.
I am very proud to become a BMW Brand Ambassador. BMW is like a second family, and over the past years we not only enjoyed great times together at the track, but we have also become close friends.
My wife has always been positive. In the hospital my brother-in-law was trying to prepare her for the worst, but she said, 'Hold on, I don't want to hear that. He'll be all right. I'm going to ring BMW now and order a car with manual controls because the first thing he'll want to do when he leaves hospital is drive.' She knew her husband!
The moment I say I'm going into scooters, they say, 'You're crazy.' Six months later, when BMW comes out with an electric scooter, it's fine. But when Anand does it, because he's some small guy in India, it's not fine.
I don't understand people whose gratification is a BMW. You don't know what joy is until you see a kid who was tortured get adopted by a family.
From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.
I drive a BMW 1 series convertible. I love my Beamer.
My first job was in sixth grade, sweeping the clay tennis courts at the yacht club near my house, which I was not a member of. Always had to pay my own rent. But I don't really have any concept of how money works. I don't know how much things cost. Like a BMW. Or a quart of milk. It's embarrassing.
We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.
The old 7 Series, the E38, was an elegant car, an evolution of the classic BMW look. But it wasn't penetrating the luxury market as we desired. It just didn't have the presence to be noticed.
