Southern political personalities, like sweet corn, travel badly. They lose flavor with every hundred yards away from the patch. By the time they reach New York, they are like Golden Bantam that has been trucked up from Texas - stale and unprofitable. The consumer forgets that the corn tastes different where it grows.
I want to be a real artist to consumers. I want to be the real thing for them.
A smart phone essentially creates a dossier of your travels, and consumers have no control over who will eventually see that information.
Blip.tv is growing its audience by forming partnerships with traditional TV manufacturers and a new breed of company in the set-top box market that lets consumers connect to the Internet via their televisions.
I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.
In 2008, when the global financial crisis struck, it was a bad year for a lot of developing countries, and it manifested itself in consumer confidence.
Everything you do in life or experience in life gives inspiration for the creative process. But it also depends ultimately on what the consumer wants.