It's nice that HBO is in business with the audience and not with the advertisers. There's a difference.
It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.
Advertisers also know that humor can help bond us to their product.
I'm tired of advertisers being the gatekeepers of what is and is not appropriate on news shows.
It's really difficult for mainstream - let's say, cable outlets - to talk about things like income inequality, wealth inequality when the advertisers that are funding their shows are the same corporations that want to ensure that the same system continues.
'Targeting' is polite ads-speak for the data levers that Facebook exposes to advertisers, allowing that predatory lot to dissect the user base - that would be you - like a biology lab frog, drawing and quartering it into various components, and seeing which clicked most on its ads.
Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.
I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.
Advertisers like shows that viewers like to watch live.
Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete.
