Nintendo has paid a great deal of attention to the dynamic of people playing video games together in the same room.
Nintendo's approach to our work is to greatly increase the population of gamers.
What I wanted to have happen was that people who didn't know that Game Boy Advance and GBA are the same thing would remember Wii right away because it doesn't need to be abbreviated.
A motion-sensing controller that you hold with both hands is completely different from one that you can use with either your right or left hand.
I read blogs quite a bit.
Our thinking has always been in trying to grab the limited amount of spare time people have and always try to offer some unprecedented attraction to the consumer.
Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it is in a unique position, it's given us a unique advantage.
If Nintendo asks consumers to pay more money than the other platforms, then it's Nintendo's mission to provide the added value for which the people are willing to pay. In order to do that, we must remain unique and cannot be reproduced somewhere else.
I'm not interested in offering software for free of charge. That's because I myself am one of the game developers who, in the future, wants to make efforts so the value of the software will be appreciated by the consumers.
When similar products are on store shelves, price competition is inevitable. Nintendo has been trying to steer clear of that direction and create a market of our own.
There are many different regions around the world, and each region has its own cultural acceptance and legal restrictions as well as different age ratings. There are always things that we're required to do in each different region, which may go counter to the idea that players around the world want the freedom to play whatever they want.
We always try to be a unique company.
I personally am a user of iPhones and iPods.
We never try to think in terms of any competitive product or company. If you do that, you just focus on a certain narrow area. Rather, we should think much more broadly.
We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create. So the result is the Nintendo 3DS.
Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment.
What Nintendo has to do is make software that takes advantage of the Wii MotionPlus and make efforts to make the public understand the benefits of the Wii MotionPlus controls.
The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something that the general public appreciates.
Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It does something that people really want to do. People want to share it. It's an emotional thing that goes beyond the price point. It has emotional power. You are connected to it.
