For us to create unique experiences that other companies cannot, the best possible option for us is to be able to develop hardware that can realize unique software experiences.
Nintendo is applying the benefits of advanced technology, but we're using it to make our machines more power-efficient, quieter, and faster to start.
If the first entrant always wins the market, the Dreamcast must have won the race against the PS2, for example. There are many precedents like that in the past. The first to market is not necessarily the winner in the race.
For me, I actually found that it would have been more frightening to take the conventional path.
What Nintendo will do is simply try to do our best, believing that our strategy is right.
We really cannot forget about the existence of the avid game fans - the fans of Nintendo games.
First of all, I've never once been embarrassed that children have supported Nintendo. I'm proud of it. That's because children judge products based on instinct.
For young players, classic games are brand new. For others, they are a way to feel young again.
We believe a truly new kind of game entertainment will not be realized unless there is a new way to connect a player to his game.
Like any other entertainment medium, we must create an emotional response in order to succeed. Laughter, fear, joy, affection, surprise, and - most of all - accomplishment. In the end, triggering these feelings from our players is the true judgment of our work. This is the bottom line measurement of success.
We've been thinking very carefully about how can we possibly communicate the real value and the attraction of Nintendo 3DS. The conclusion was that there is no other way than to let as many people as possible to actually see it.
In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of the original Nintendo DS was over, we started working on the successor to it.
Making games look more photorealistic is not the only means of improving the game experience. I know, on this point, I risk being misunderstood, so remember, I am a man who once programmed a baseball game with no baseball players. If anyone appreciates graphics, it's me!
The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That is totally different from the conventional sales pattern, in which game gear sales peak in the third year and take a downturn thereafter.
When people saw how other people were playing Wii Sports, they could immediately understand how different the system was.
Having a hardware development team in-house is a major strength.
If you want to make short-term profits from the stock price, then I am a very bad president. But I don't think I'm so bad for maximizing the long-term value of Nintendo.
I always and strictly tell Nintendo employees never to use the term 'success' to describe our own performance.
The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto industry standards.
It is challenging to communicate attractions which are hard to understand unless you actually touch and experience them yourself. This is especially so with Wii U because it has unprecedented entertainment potential.
