Apple does a very good job of not letting its competitors know what it is working on, and Apple does a very good job of not confusing customers by causing them to anticipate what the next new thing is going to be and then causing those customers not to buy the products that are on the shelves now.
The old fiction room at my high school was a small box of wonders, and no matter how long I spent investigating its seven and a half overstuffed shelves, I never stopped discovering treasures.
I'm a writer who stacks cat food for a living. It's true: I have a master's degree in creative writing, I've published two critically successful books, and I get paid to replenish the shelves of my local food co-op with pet food, sponges and toilet paper. Nine days out of 10, I do it quite happily.
I thought I'd be the first to introduce herbal tea to Patna. White tea, ginger tea, rooibos, camomile. No one touched it. On subsequent visits, I'd find the packets decorating the shelves in my parents' dining room.
There were offers from a few Bollywood filmmakers, but I was sceptical as to whether those films will do justice to my vision or even my life. I was also apprehensive because what if I sign an agreement and give the rights to some filmmaker, and he shelves the project?
I got into writing to become a 'Star Trek' writer. I was a rabid fan. I had shelves and shelves and shelves of action figures in my bedroom that scared away more dates than I care to admit to.
In my house, there is an old Chinese cabinet full of little figurines on two shelves. They are for my daughter, to tell stories. We have told hours and hours or stories using these figures. There are all kinds of people, children and adults, and all kinds of animals - elephants, tigers, snakes.