Richard Thaler
Richard Thaler

The ability of businesses to monitor our behavior is already a fact of life, and it isn't going away. Of course we must protect our privacy rights. But if we're smart, we'll also use the data that is being collected to improve our own lives.

Richard Thaler
Richard Thaler

Even a mother - Jewish or not - can't worry about everything. So it is important that we limit our worries to real as opposed to imaginary risks.

Richard Thaler
Richard Thaler

Everyone knows it's dangerous to ingest gasoline or to inhale its fumes. But I am starting to believe that merely thinking about the price of gasoline can damage cognitive processing.

Richard Thaler
Richard Thaler

Although the United States cannot unilaterally lower the price of oil, it can reduce its consumption by using oil more efficiently and by developing alternative sources of fuel.

Richard Thaler
Richard Thaler

The voting public is not very good at attributing credit and blame to presidents. They get too much credit when things go well and too much blame when things go badly. The same applies to coaches, C.E.O.'s, parents, and anyone else in charge.

Richard Thaler
Richard Thaler

Leaders are important but not omnipotent.

Richard Thaler
Richard Thaler

Tax cuts are one of many ways to stimulate the economy. Building infrastructure, for example, is another.

Richard Thaler
Richard Thaler

As every successful parent learns, one way to encourage good behavior, from room-cleaning to tooth-brushing, is to make it fun. Not surprisingly, the same principle applies to adults. Adults like to have fun, too.

Richard Thaler
Richard Thaler

Lotteries are just one way to provide positive reinforcement. Their power comes from the fact that the chance of winning the prize is overvalued.

Richard Thaler
Richard Thaler

As a general rule, the United States government is run by lawyers who occasionally take advice from economists. Others interested in helping the lawyers out need not apply.

Richard Thaler
Richard Thaler

The government employs scientists of many varieties in technical capacities, from estimating the environmental toxicity of a chemical to the structural soundness of a bridge. But when it comes to forming policies, these scientists and, especially, behavioral scientists are rarely at the table with the lawyers and the economists.

Richard Thaler
Richard Thaler

You can't make evidence-based policy decisions without evidence.

Richard Thaler
Richard Thaler

Morality aside, there are other factors deterring 'strategic defaults,' whether in recourse or nonrecourse states. These include the economic and emotional costs of giving up one's home and moving, the perceived social stigma of defaulting, and a serious hit to a borrower's credit rating.

Richard Thaler
Richard Thaler

People are less likely to think it's immoral to walk away from their home if they know others who have done so. And if enough people do it, the stigma begins to erode.

Richard Thaler
Richard Thaler

Shopping for an annuity with hundreds of thousands of dollars at stake can be daunting, even for an economist.

Richard Thaler
Richard Thaler

It's hard to have any idea of how much money is enough to finance an appropriate lifestyle in retirement. But if a lump sum is translated into a monthly income, it's much easier to determine whether you have enough put away to afford to stop working.

Richard Thaler
Richard Thaler

It makes sense for social scientists to become more involved in policy because many of society's most challenging problems are, in essence, behavioral.

Richard Thaler
Richard Thaler

If there is one thing that most economists agree about in the realm of tax policy, it is that it's best to broaden the base of any tax, all else being equal. That means minimizing the number of deductions and exclusions from taxable income in order to lower marginal rates and reduce distortions.

Richard Thaler
Richard Thaler

Most of us think that we are 'better than average' in most things. We are also 'miscalibrated,' meaning that our sense of the probability of events doesn't line up with reality. When we say we are sure about a certain fact, for example, we may well be right only half the time.