We want the consumer who has bought into the Nintendo Switch platform. When there's a great third party experience, we want them to jump in immediately.
In particular, in the Americas that I have responsibility for, 'Zelda' is a franchise that is very well developed.
I grew up playing the Super Nintendo.
My favourite game is 'The Legend of Zelda: Link to the Past.'
I'm passionate about what I do.
The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as possible.
Nintendo prides itself in being a technology-driven, mass-market, entertainment company.
For Nintendo Switch, it really is about a big-game experience.
We want the technology in our devices to enable a social experience.
We constantly push the edge on technology. But for us, technology needs to be fun.
You need to run the company on an even keel, and you need to be thinking about the company long-term and how to drive your next innovation.
You don't own a 3DS? What's wrong with you?
During my tenure with Nintendo, we've pushed back development a number of times on key games - in the end, it's always worth it - because our focus on quality is so strong.
We do think deeply about the sequencing of our games, but having said that, Nintendo is well-known that if a game isn't ready, we will push out the development in order to make sure that it is as strong as possible when the game launches.
Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game, or a 'Pokemon' experience comes on the platform, it needs to be exceptionally compelling because we plan on selling it for a very long time.
Nintendo, as a company, prides itself on doing things differently.
In the end, what developers want is a healthy ecosystem to create content and launch it into.
Our goal is that everything we do blows people away.
I love 'Spirit Tracks' - I'm a 'Zelda' fan all my life.
I still really like 'WarioWare.' It's a great quick hit, especially for air flights.
