The older I get, and the more collections I do, the more I'm driven by real style and beauty. My aim is to reveal and not to display women.
Women should have choices, and women should feel good in what they wear.
I want to show my personality through my designs and stay pretty anonymous outside the industry.
I have an innate fear of fame. I've never thought being famous looked like such a good place to be. I love being incognito.
I find mediocrity hard. I find that whole area difficult. I'm a very passionate person; I care very much about what I do. I believe I give it a lot, so it's gotta be good; otherwise, what's the point?
My relationship with fashion is playful and very expressive of what I'm feeling at the time.
I'm just not very interested in decoration.
My favourite eras for styles are still the 70s and 40s, and there will be a few iconic pieces to build the wardrobe around, like there were at Chloe, but I want there to be a feel of mix-and-match.
I decided to work on things that obsess women because women can't resist things like lace, sequins, animal prints and python.
I was very, very eager to work. It's just the way I am.
I do like the idea of women not showing too much, of them being quite reserved in a way, and quite covered.
What I love is this idea of a wardrobe, the idea that we're establishing certain signatures and updating them, that a change in colour or fabric is enough.
There is absolutely a gap in the market for thirty something women and, the more I look at it, the more I feel there needs to be a sense of ease and choice.
Everyone wants new things all the time; shops require so much - there has to be consistency.
I try not to intellectualise what I do.
Because I'm a woman, and I'm petite and blonde, you wouldn't believe how often I'm asked to model the clothes.
When I was deciding whether or not to take the job at Celine, I didn't really look at the history of the house. I had other offers to come back, but they weren't right, or they wouldn't let me stay in London, which was non-negotiable.
I'm happy to do interviews from time to time, but I don't find them that necessary - and that hasn't seemed to have affected people's understanding of our work.
I had my daughter, and with that came a deep sense of responsibility; my time for work had become precious, and it had to have more meaning.
I don't know whether that comes from having a family - having something very important at home that needed to be protected.
