Things have to sell, of course, but if I don't want to put bags on the runway, we don't put bags on the runway. I have complete creative control.
I wouldn't want to even try to begin to describe our customer, as I think she likes a certain amount of anonymity. I try to offer clothes that allow that. I myself do not like being defined so readily, so I imagine that she is similar?
I have a fantastic team, and it's much easier having children, because that creates a natural limit.
I never had a massive desire to buy clothes. I liked to customise the clothes I already had or was given when I was younger. If I didn't like them that much, I made them how I wanted them to be.
Time is my biggest luxury. Finding time to do things outside of fashion, which I think for a designer is incredibly important.
I feel very much that I am a human being, with human limitations, and I need to respect that.
I don't believe in making fashion difficult.
I'm not interested in clothes that just convey a certain look or fashion. Clothes for me have always been a form of self-expression.
My mother used to dress me in quite good-taste clothes, and I really wanted things that were sparkly and spangly and trashy and nasty. I don't know if I ever chose fashion; it was just there in me.
Until you go through with it yourself, you simply can't imagine it. But it is the transition of going back to work and the guilt of how much time you spend with your child that's hard. I worry about not getting back in time for bath-time. I am not a neurotic person at all, but every time the mobile rings, my stomach leaps.
I just have to be very, very organised.
It's been a bit tricky trying to establish a 'designer' profile and not a designer-cum-girl-around-town.
