We are increasingly using social media to drive both engagement and commerce. And because we are a commerce platform that integrates content, we believe we have a unique opportunity to make up a high button, a relative factor in social.
We are continuing to collaborate with Disney on future films and other opportunities.
Our destination programming allows us to put a stake in the ground and create a showy tweak that is story driven, with products that are inspiring to our customers, and the content doesn't expire at the end of the show but continues to live on in various formats on multiple distribution platforms.
Our partnership with Disney included a two-hour Cinderella list takeover that features supermodel Coco Rocha's first-ever fashion collection, which incorporated behind-the-scenes footage and interviews to support her HSN debut.
If you go up on a mountain and scream about change, you better make sure you're ready for people to come.
We have a highly specialized customer and want to give her the best experience somewhere she can trust.
We're not trying to be Amazon, all things to all people.
There's three things that are never good for a consumer mindset: uncertainty certainly, concern, and discordance.
We really see the future of what we call 'distributed commerce,' so how we get our content, our products, and our brands to consumers.
What I've been saying to people is, you need to think about mobile as your new flagship. It's the place everybody goes to first.
If you think about a business where uncertainty is an anathema, it's around consumer spending, and it's around retail.
The ultimate goal is to give somebody something that they didn't know they wanted, but once they saw it, they had to have it.
HSNi's performance gained momentum throughout 2014 as we executed on our strategic priorities across our business, by strengthening our customer file, optimizing our digital platform, and differentiating HSNi and our brands at content-rich, immersive commerce destination.
At HSN, entertainment has quickly become a core part of who we are and is a key differentiator from others in the retail landscape.
At HSN, the experience we create are a significant point of differentiation.
HSN is uniquely positioned to present the seamless connection between media and commerce.
When I got my first VP title at 26, my parents finally stopped asking when I was going to get my law degree.
If you are not diverse, you are saying, 'I don't want to be successful.'
It's good to have a goal.
Our assimilation efforts are based on building long-term relationships and value with our customers, and the success of these efforts is measured partly by our ability to stimulate customers to make a second purchase within 90 days.
