A lot of the successful Blizzard games that you know actually grew out of failed projects. That was the case with 'World of Warcraft.' We canceled a project and decided to work on that one.
Of course, we create a lot of heroes. But the real intention of that is to make the player feel like a hero in all of our games.
BlizzCon is a great example of how positive and uplifting gaming can be.
There is another person on the other end of the chatscreen. They're our friends, our brothers and sisters, our sons and daughters. Let's take a stand to reject hate and harassment. And let's redouble our efforts to be kind and respectful to one another. And let's remind the world what the gaming community is really all about.
We're definitely thrilled that so many people around the world were excited to pick up their copy of 'Diablo III' and jump in the moment it went live.
We're basically responsible for making sure you have a great time. If you buy a Blizzard game, we want that to be a great experience.
If you put smart creative people in a room together, great things are possible.
Blizzard has moved into this mode of continuous development. We're contributing a lot of content to our games to keep them evolving.
E-sports used to be this niche thing. We knew it was really cool, but outside of a very narrow audience you really didn't get a lot of exposure.
We created BlizzCon as a celebration of our global community, but not everyone can travel to the show, so the virtual ticket gives us a great way to bring BlizzCon to gamers around the world.
