One thing we wanted to take from traditional sports with 'Overwatch League' - we have city-based teams. There aren't really any other models where you have a global city-based league. But you do have teams that are based in a location.
'StarCraft II' is a really great game. It appeals to players on multiple different levels.
As a spectator eSport, I think 'StarCraft' is really exciting, engaging, and interesting to watch. As a player, it just really has something for everybody.
I mean, Blizzcon is a great event for us. It's a way that we can basically say 'thank you' to our most passionate players, and it's a great place for us to announce new things.
When you think about 'World of Warcraft' as a social network, and you think about the future version of Battle.net as Blizzard's social network, then you wanna stay connected to your social network.
I was always fascinated by technology and wanted to understand it so when I went to UCLA I studied electrical engineering figuring they knew how things worked.
Well, the team that created 'Starcraft 2' is probably the most experienced real-time strategy team in the industry - there are members of that team who have worked on all our RTS games going back to 'Warcraft.'
We'd always felt that it would be cool to put the player into the world of 'Warcraft' as a single character, exploring the land and meeting other players, but it really wasn't until 1999 that we thought it was feasible to do it.
I think every year we get better at running BlizzCon. The scale of the event is so large and I think people appreciate the logistics involved in putting on such an event.
We'd really like for BlizzCon to be something that the people who really really want to go, if this is something you're really passionate about, you want to be here at BlizzCon, we'd like it to be possible for you to get here. When we are selling out in a couple seconds, it's really not possible for a lot of people that really want to come.
You should take your reputation very seriously and try to build a track record you can be proud of.