Kat Von D
Kat Von D

As far as skincare goes, I'm from the school of 'you are what you eat.' I always promote a vegan lifestyle, not just because it's great for our environment and for humanity, but because if you cut out dairy, for example, there's scientific proof that it can actually help your complexion.

Kat Von D
Kat Von D

I'm a stickler when it comes to every aspect of my line. My development team probably hates working with me sometimes... but in a good way. I think that I push them to a certain degree to create something that's going to withstand the test of time.

Kat Von D
Kat Von D

The idea of bringing color into the Super Brow collection was really inspired by seeing all our fans and followers posting colorful eyebrow pictures using our liquid lipsticks. I think that's really cool because you know, the formula, although it's not designed for the eye, it can work on an eyebrow.

Kat Von D
Kat Von D

There is no point in developing anything at the cost of exploiting and abusing animals. Not only is it important for me to create a 100% cruelty-free brand but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.

Kat Von D
Kat Von D

For 'Brow Struck', I really wanted it to be able to create natural-looking brows. So we found this really innovative formula that has a very specific type of shimmer that has a reflectiveness to it. Eyebrows are not naturally matte, so the point of this formula is to really mirror that.

Kat Von D
Kat Von D

I shop everywhere from Maxfield to antique stores. I love Alexander McQueen and Vivienne Westwood, and I love vintage. Golyester has the best selection of mint things and dead stock. I collect 1940s to 1970s platform shoes, and that's where I got a few of my best ones.

Kat Von D
Kat Von D

I try my best to try to respond to people, especially through Twitter.

Kat Von D
Kat Von D

As grateful as I am to have been a part of a show like 'LA Ink,' I'm ready to end this chapter and want to focus on other projects now.

Kat Von D
Kat Von D

I have my go-to products. It's hard not to come off very self-promoting, but the truth is, I don't make any product that I don't personally wear. In terms of things I can't live without, my Lock-It Foundation and my Featherweight Primer set the groundwork for my makeup.

Kat Von D
Kat Von D

I feel like Too Faced has always followed the same ethics as Kat Von D Beauty. They've been cruelty-free and really vocal advocates for anti-animal cruelty, and that's something that's such a deal breaker for me.

Kat Von D
Kat Von D

I don't care what people think about me. When I look in the mirror, I wanna like what I see.

Kat Von D
Kat Von D

I think Too Faced is the yin to my yang. When you look at Kat Von D beauty and Too Faced and put them together, they look like complete opposites, but there are tons of similarities.

Kat Von D
Kat Von D

My nighttime look is exactly like my daytime look - like I'm going to a super fancy funeral. I guess it would be considered extreme to most people, but I like it that way. The idea of conventional beauty isn't attractive to me... that's why, when I was growing up, I felt kind of torn about makeup.

Kat Von D
Kat Von D

I've always viewed makeup as the gateway drug to animal activism. It really doesn't require any sacrificing or changing anything other than just replacing products that were once used to torture animals with ones that perform just as well and are cruelty-free.

Kat Von D
Kat Von D

I tend to be attracted to darker scents. I'm not a floral girl. But I do like this old fragrance I used to wear called Versace Red Jeans. I have an eBay alert that tells me when it comes back! I think it's more of a nostalgic association that I have with it because a boyfriend had bought it for me when I was, like, 16.

Kat Von D
Kat Von D

The artwork on my packaging was something I painstakingly micro-managed - for example, I treat it like a tattoo, taking into consideration the muscle structure and seeing were the line lands on the existing body.

Kat Von D
Kat Von D

I can do a lot in 30 seconds. With Tattoo Liner I can do eyeliner, eyebrow, and, if I want to get creative, a lip look, too.

Kat Von D
Kat Von D

If I want to do a smoky eye, I tend to focus more on the eyeshadow versus the eyeliner to avoid looking like a Duran Duran album cover. And if I do a smoky eye, I'll probably do a nude lipstick. I tend to fluctuate between reds and nudes.

Kat Von D
Kat Von D

The funny thing is that I've known since I was 7 years old that I was never going to have kids. I always imagined myself as this worldly, traveling gypsy lady.

Kat Von D
Kat Von D

I love how me deciding to not continue doing 'LA Ink' turns into being 'cancelled.'