I like the challenge of dressing ladies in lots of different things.
My job is to make sure there's something about each dress that ignites the bride's imagination.
We've been seeing a lot of brides buying two dresses for their wedding, especially in America, and a lot of brides are talking about changing shoes halfway through. It is a very long day to be wearing one pair of shoes, however comfortable they are. It is about marrying that combination of style and comfort together.
Young girls - like friends of my daughter's - always ask if we do prom dresses, and we do dresses that would be lovely, but £2,000 isn't realistic for most girls. The Debenhams collection will hopefully be great for that sort of event because the price point is much lower.
The Wonderstar collection is a fantastic fusion of Hollywood glamour and Wonderbra's technical genius.
I have always loved to create pieces that are special, unique. It's very important to me that the dress means something to someone. I've no real interest in making something that's an everyday item.
I really enjoy the diversity of the people we dress.
Nobody is going to buy one of our dresses because it will do, or as something to hide away in their wardrobe and wear at some dimly undetermined point. They always have an event of some kind in mind. They want to walk in the room and for everybody to think how amazing they look. That's the job, really.
I play with those two eras a lot. The '70s did actually take quite a lot inspiration from the '30s. I love the '70s, the bold color. There's something very sophisticated about it now, looking back.
I like the American style. I love L.A. They have a completely different way of dressing.
Our customers are worldwide themselves - the Middle East, the Far East, Europe.
Most of our customers want something glamorous. They want to be looked at, but not for the wrong reasons.