I never wanted to just glamorize the playa lifestyle and not touch on the down side. I wanted everyone who's in a desperate situation to know that, if they wanna choose that kinda lifestyle, they gotta be aware of everything that comes with it! It's not just about the cars, the ladies and the money.
I can think of no one more relevant and credible in the hip-hop community to build upon Def Jam's fantastic legacy and move the company into its next groundbreaking era.
I've always believed in good music over bad music. I believe in two sorts of musics. And the lines that separate us, I don't believe in that. That's for people who need to easily define what they're hearing. Me, I'm cool with everything and anything I'm hearing that's music. It comes under one definition for me.
I'm just saying the producers and people who work on music are getting left out - that's when it starts getting criminal. It's like you're working hard, and you're not receiving. In any other business, people would be standing before Congress. They have antitrust laws against this kind of behavior.
I was forced to be an artist and a CEO from the beginning, so I was forced to be like a businessman because when I was trying to get a record deal, it was so hard to get a record deal on my own that it was either give up or create my own company.
It was a very intense and stressful situation. There was playing in the Johnny-pump (an opened fire hydrant) and the ice-cream man coming around and all of these games that we'd play, and suddenly it would turn just violent and there would be shootings at 12 in the afternoon on any given day.
For me, being with Obama or having dinner with Bill Clinton... it's crazy. It's mind-blowing, because where I come from is just another world. We were just ignored by politicians - by America in general.
I've got a nice collection of paintings - a Basquiat, a black-and-white Warhol that's like a Rorschach test, and I commissioned Takashi Murakami to do a ten-foot joint for me. It's almost like the explosion in Hiroshima with his famous skeleton head. There's a wall above my fireplace reserved for it.
My passion is music, you know, and music influences culture, influences lifestyle, which leads me to 'Roc-A-Wear'. I was forced to be an entrepreneur, so that led me to be CEO of 'Roc-A-Fella' records, which lead to Def Jam.
Do you know how many athletes go broke three years after they stop playing? I want to help them hold on to their money. I mean, I know about budgets.
I've said the election of Obama has made the hustler less relevant. People took it in a way that I was almost dismissing what I am. And I was like, 'No, it's a good thing!'
One of the reasons inequality gets so deep in this country is that everyone wants to be rich. That's the American ideal. Poor people don't like talking about poverty because even though they might live in the projects surrounded by other poor people and have, like, ten dollars in the bank they don't like to think of themselves as poor.
That was the greatest trick in music that people ever pulled off, to convince artists that you can't be an artist and make money. I think the people that were making the millions said that. It was almost shameful, especially in rock n' roll.
Just strengthening that theme that America is a place of opportunity and hoping to inspire people to fulfill those opportunities, and to want more, and to want better, and to see the places we can go. So many people identify with me because of the place that I come from.
My brands are an extension of me. They're close to me. It's not like running GM, where there's no emotional attachment.