The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I'd like to create a space for people who have a lot of talent but not a lot of reach.
Creating a representation of yourself for the Internet stopped making sense when we were all on phones and connected everywhere.
Five years ago, we came to the realization that the camera can be used for more than capturing memories. We showed it can be used for talking. The dream for us is expanding the camera and what it can do for your life. It has capabilities beyond making memories.
I just try really hard to be me, and sometimes that means I'm unfiltered. I try to give people myself because I think making a great product is being in touch with how you feel about things and being able to express things. I really hope I can stay in touch with how I feel about things and I'm able to express that.
Having been bullied growing up, it's something that's really near and dear to my heart. You probably won't have many friends on Snapchat if you're being a jerk.
What Snapchat said was if we try to model conversations as they occur, they're largely ephemeral. We may try to write down and save the really special moments, but by and large, we just try to let everything go. We remember it, but we don't try to save it.
People started conceiving of their friends as networking tools, like, 'Friend me so you can be friends with someone else,' or, 'The more people you know, the more networked you are.' But we see real value in having a fun conversation with your friends.
Snapchat changed that perception of deleting something as bad. Online, typically you delete something if it's bad or if it's really embarrassing.
More people are watching college football on Snapchat than they are on television.
For Snapchat, the closer we can get to 'I want to talk to you' - that emotion of wanting to see you and then seeing you - the better and better our product and our view of the world will be.
I think, with any new product that's difficult to understand, there are always lots of questions and criticism. I think we have all the right criticism. We're just going to keep executing on what we believe.