If I want to know how to do a black cat eye, I don't drive to a department store. I'll go on YouTube, cross-check reviews of a product, and then maybe talk about it on Instagram.
There's so much pressure on women to have it all together. There's always this 'next, next, next.' I hope Glossier encourages women to be O.K. wherever you are. Just, everyone, relax!
A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend.
Into The Gloss is buoyed by the people on it, the people who read it and discuss it, and the people who work on it.
I love supporting female-owned companies and women who are awesome.
When you own a pair of haircutting scissors, you cut your own hair constantly.
Our message has always transcended borders and cultures and is central to who we are as a brand.
Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy.
I think reality television has made the fashion industry and the beauty industry, any industry - frankly, just life - it has made life seem much different than it really is.
I always thought 'Into The Gloss' would be successful, but I didn't really know what my definition of success was.
I like books that explore identity and youth culture or rites of passage.
We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content.
Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue.
I'm on Instagram more than any other social platform.
I knew that I wanted to intern at 'Teen Vogue' from the moment the first issue hit newsstands. Luckily, the team at Polo Ralph Lauren, where I interned during high school, really believed in me and arranged for an interview with the editors.
People often ask me, 'How do you go about choosing who to feature on Into The Gloss?' And I've never had a great answer. Ultimately, I think the #1 thing that draws me to someone is their sense of freedom.
I just grew up loving beauty products. Going to the mall, and the Stila counter in the '90s. I was obsessed with hair dye.
In our product development cycle, we ask and listen to our customer about what she wants.
I grew up in a conservative New England town and showed up to my middle school orientation dressed like 'Clueless' while everyone else was wearing J. Crew and lacrosse uniforms. I never really fit into that preppy look.
I've had such an inspiring and formative journey in my career.
