Aslaug Magnusdottir
Aslaug Magnusdottir

While my trips are most often focused on business, I always try to take some time to experience the local culture.

Aslaug Magnusdottir
Aslaug Magnusdottir

I was eager to see what Swedish design had to offer and get a sense of its fashion culture, and Altewai Saome was the perfect introduction.

Aslaug Magnusdottir
Aslaug Magnusdottir

I consider myself to be a citizen of the world.

Aslaug Magnusdottir
Aslaug Magnusdottir

Having grown up in Iceland and Los Angeles, gone to school in Europe and America, and lived and worked in London and New York, my insatiable appetite for travel has informed many of my life decisions.

Aslaug Magnusdottir
Aslaug Magnusdottir

While my calendar with Moda Operandi often takes me to fashionable locales like Milan and Paris, I am thrilled when opportunities to visit new places present themselves.

Aslaug Magnusdottir
Aslaug Magnusdottir

Driven to design by what she refers to as the lack of glamour in the industry, Bar Or creates for the modern woman who is a fashion risk-taker, one who is confident and, perhaps, has a larger than life personality.

Aslaug Magnusdottir
Aslaug Magnusdottir

We want every woman to have something unique, a wardrobe she can really make her own.

Aslaug Magnusdottir
Aslaug Magnusdottir

We use digitisation and 3D-render programs such as Optitex and ClO3D to create the silhouettes, but we invented our system to let users mix and match components in real time.

Aslaug Magnusdottir
Aslaug Magnusdottir

Our girl is someone who knows the trends before they happen and look online immediately when shows are happening. They love fashion so much, so they're thrilled they get to be a part of it all.

Aslaug Magnusdottir
Aslaug Magnusdottir

I never wear pants; I only wear dresses.

Aslaug Magnusdottir
Aslaug Magnusdottir

I try not to take much time off for lunch, so I usually end up with a tossed salad from the local deli.

Aslaug Magnusdottir
Aslaug Magnusdottir

I enjoy walking through Nolita and Chinatown, watching the people and the buildings, browsing through shops and stopping at little cafes for a cup of coffee or glass of wine.

Aslaug Magnusdottir
Aslaug Magnusdottir

Having trained as a dancer growing up, I love any dance related events.

Aslaug Magnusdottir
Aslaug Magnusdottir

Moda Operandi will change the face of luxury e-commerce by directly connecting brands with the most discerning shoppers around the world.

Aslaug Magnusdottir
Aslaug Magnusdottir

As in many other industries, the luxury fashion consumer increasingly desires to put a personal stamp on important purchases.

Aslaug Magnusdottir
Aslaug Magnusdottir

A brand can have huge hype but still only be a tiny business.

Aslaug Magnusdottir
Aslaug Magnusdottir

When I was working at Gilt, a lot of people at the time - this is back in 2009; Gilt launched in 2007 - were making their first fashion purchases online and at a discount.

Aslaug Magnusdottir
Aslaug Magnusdottir

Since M.O.'s trunk shows will run during a brand's market week, designers can get immediate feedback from our high-end customers to help better shape their buying and production decisions. This keeps our members happy and can improve each brand's bottom line.

Aslaug Magnusdottir
Aslaug Magnusdottir

There are so many women throughout the world who appreciate beautiful design and have the budget to buy designer fashion but sometimes have a hard time finding the things that they really want or that suit their lifestyle or their culture or whatever it may be.

Aslaug Magnusdottir
Aslaug Magnusdottir

What I've always found about going to a tailor is that it's a little bit daunting. You don't know exactly what it's going to look like, it's hard to know who to go to, and it's still a very expensive proposition.