Jocko Willink
Jocko Willink

If I've got a problem with one of my clients that needs to get solved, guess what I'm going to do? I'm going to call them up, and I'm going to say, 'Hey, here's what's going on. This is the situation. This thing went sideways. I didn't expect it. Now it's going to take me some more time to get you what you need.' But I'm going to do that upfront.

Kent Beck
Kent Beck

Received wisdom is that if you spend time up front getting the design right, you avoid costs later. But the longer you spend getting the design right, the more your upfront costs are, and the longer it takes for the software to start earning.

Lynn Jurich
Lynn Jurich

With Zipcar, consumers avoid the upfront cost of buying a car, not to mention gas, insurance, and repairs. Plus, they reduce the number of polluting vehicles on the road. Suddenly the planet-smart carless option is also the convenient money-saving option.

Lynn Jurich
Lynn Jurich

Since I work in home solar, I can't resist focusing on the amazing developments happening here. What many homeowners don't know is that they can have solar installed on their roofs without owning the panels or paying the high upfront costs.

Mike Krieger
Mike Krieger

Having a scriptable infrastructure requires upfront work but can pay huge dividends in bringing new engineers onto your infra team, as well as helping in disaster-recovery scenarios.

Mike Posner
Mike Posner

Just be yourself and be upfront about your expectations and desires. Don't be ambiguous and play hard to get. It doesn't work. You'll end up in the friend zone.

Mitch Lasky
Mitch Lasky

Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.

Narendra Modi
Narendra Modi

We would like a stable policy framework, and whatever incentives and tax structures are there should be made known to investors upfront. There should be credibility, clarity and continuity in both policy formulation and its implementation.

Nathan Myhrvold
Nathan Myhrvold

Risk is the sort of word that is easy to discuss upfront but tough to handle when it comes time to pay the piper. There will always be some who wimp out and second-guess when the pain hits, but that is a childish reaction.

Naveen Tewari
Naveen Tewari

I am not a big fan of investors asking for revenues upfront. Investors seeking numbers are being too myopic. However, I personally believe in creating a product with clarity in mind on how one thinks revenues can trickle in.