You have to understand that you are not making the film for yourself; you're making it for the audience. If I am asking my audiences to buy tickets, I owe them the worth of their money, and I owe them entertainment.
Hollywood is a roulette wheel. Each project dictates what's going to happen for you next, and it doesn't really matter that your project is critically acclaimed or won awards or has fans worldwide. It's a matter of how many movie tickets and DVDs and on-demand movies that you sell.
Look at the shows that are really successful on Broadway. They're musicals. They're things that a woman will pick out the tickets for, or a man will buy the tickets with a woman in mind. It's a date. It's boyfriend-girlfriend, husband-wife. That's what the theater in New York has become.
One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance to 'name your own price' for a variety of products, including airline tickets.
I do believe that Brock Lesnar will be coming back. I don't want to call it from retirement, but he is a huge draw, big guy, sells tickets. So that's a fight I would be interested in.