I get very driven by certain themes and ideas.
I think vampires are different from human beings, but they're sentenced to eternity on this planet. They have the same confusion about love and permanence, integrity, and denial. These qualities really are the same in vampire characters as in humans. I think they're universal themes.
I think the theme that I was attracted to in 'Beautiful Creatures' was you claim yourself. In my opinion, I think that's a really valid idea and I'm glad that that's our foundation.
Unfortunately, many talented people in Hollywood find their values and politics do not reflect the content they create, and many movie themes are in direct contrast with over half of today's American families.
When I graduated from college in early 2010, I decided that I needed to create a calling card, some kind of business card that people can link to my name and face. So I did this 'Mad Men Theme Song... With a Twist' music video. I released it just as I moved to L.A.
The body of work I create combines traditional storylines and postmodern narrative strategies to approach themes such as belonging, identity politics and conflict, as well as the push towards - and resistance against - modernization.
So I prefer to do the entire music for a film. And when I'm doing the background score, I can weave the whole film together in terms of themes and songs for a good cinematic feel.
We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.