I think as more people use the phones to access the Internet, they have a lot less patience for trying to find things on the search engines. That is because you need to figure a lot of things out for search to work.
We never set up Yandex to imitate what others were doing. We've been in the business longer than other search engines and have created many original products.
Transactive memory works best when you have a sense of how your partners' minds work - where they're strong, where they're weak, where their biases lie. I can judge that for people close to me. But it's harder with digital tools, particularly search engines.
I think we compete with lots of different players in different areas. So clearly, in our core business, which is search, Microsoft and Yahoo! are the big players, and they continue to compete. There are a lot of smaller search engines as well.
Open source is a beautiful way of collaborating; but what's happening on the free Internet is more akin to the 'crowdsourcing' of journalists and other content creators by advertisers who no longer have to pay them - only the search engines that parse their articles.
The invisible pieces of code that form the gears and cogs of the modern machine age, algorithms have given the world everything from social media feeds to search engines and satellite navigation to music recommendation systems.
Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies.
I think the search engines are the new equivalent of publishing: an enabler of information.