Twitter and Tumblr and Vine and Instagram and Facebook and Myspace, all these things are social media tools that we were all told we had to have, and what we're realizing is that, no you don't! No you don't.
I would hate to be in high school now. Psychologists talk about the 'imaginary audience' that teens seem to feel they have around them and that makes them think they have to keep up their image all the time. Now with Facebook and MySpace and 24/7 online access, that imaginary audience has become real.
Before, I just don't think we knew how much music was out there; now with MySpace, it's really opened it up. Filmmakers have so much more choice.
If you look at Myspace, Facebook was a better product. It's as simple as that.
In the early days, a Georgia college kid named Chris Putnam created a virus that made your Facebook profile resemble MySpace, then the social-media incumbent. It went rampant and started deleting user data as well. Instead of siccing the F.B.I. dogs on Putnam, Facebook co-founder Dustin Moskovitz invited him for an interview and offered him a job.
All the early Facebook employees have their story of the moment when they saw the light and realized that Facebook wasn't some measly social network like MySpace but a dream of a different human experience.
From activism to socialising to starting new bands, 99% of everything that happens on MySpace is fun and positive. But with that many people, there's going to be a few bad apples, which presents challenges.
A lot of people have put their lives online and are using MySpace to manage their social lives.
Users socialize to figure out what they're going to do on the weekend. They use MySpace to discover new music and post events. Musicians upload their music. People use it for entertainment purposes or to sell goods in the classified area. MySpace makes what they do in the offline world a) more efficient or b) more interesting.
We saw a need to develop a community for artists to get their music out to the masses. With MySpace, when they went out on tour, they could actually tour nationally. The band might have 20,000 friends on their list and send out a bulletin saying, 'I'm going to be in Austin on Tuesday night. Come see our show.'
