Obviously it makes a difference if an author has a public online profile of some sort, even just down to the level of having a moderately popular blog. Most books sell 5, 10, or 15 thousand copies. Most are midlist books. With those people, even a modest online presence can make a difference in sales.
I think I've been a moderately good boss. I've made a lot of people extremely wealthy - I think we've created 30 millionaires.
They say it is better to be poor and happy than rich and miserable, but how about a compromise like moderately rich and just moody?
If you eat good ingredients, and moderately, it should not be a problem. If you look at the bakers over the years, how many obese bakers have there been? There have been a few - nobody's saying you can't join 'Bake Off' if you're obese - but by and large bakers, just like cooks, are not particularly overweight.
Only in North America is it regarded as a major achievement to speak one language moderately well.
Obviously neither 'American Idol' nor 'Dancing With the Stars' is a variety show in the classic sense, but the way they incorporate elements of drama, comedy and suspense is moderately ingenious.
Poaching white fish in moderately hot oil guarantees soft-textured flesh and allows you to prepare a sauce calmly, without the usual panic about overcooking the fish.