Aim for brevity while avoiding jargon.
People say jargon is a bad thing, but it's really a shortcut vocabulary professionals use to understand one another.
The jargon of sculptors is beyond me. I do not know precisely why I admire a green granite female, apparently pregnant monster with one eye going around a square corner.
Political correctness is about denial, usually in the weasel circumlocutory jargon which distorts and evades and seldom stands up to honest analysis.
Surrendering to jargon is a sign of journalism's dismal lack of self-confidence in the optimized age of content-management systems.
It's so easy to use tired, shopworn figures of speech. I love using long, fancy words but have learned - mostly from writing my biography of Winston Churchill - that short, strong words work better. I am ever-vigilant against the passive and against jargon, both of which are so insidious.
Yet Aristotle's excellence of substance, so far from being associated with the grand style, is associated with something that at times comes perilously near jargon.
I prefer the honest jargon of reality to the outright lies of books.
'Cardiac Arrest' was the first British drama to use a lot of medical jargon. 'ER' began the following year and was the first American drama to do that.
Typically, actors overplay jargon or toss it away in an extravagant display of casualness. Real people hit the important parts hard.
