Part of the job is knowing how to use this medium in the most effective way for the story you're telling, so for me, to pick a genre I want to do is a little harder. I would say it's more about thinking, 'What genre will work for what kind of story?' And then, when all of that comes, I embrace it and run with it.
It stuns me how effective children can be in their messaging, and I believe that every child should enjoy that basic right to become an adult. Getting rid of childhood cancers is one effective way to reach that goal.
I think humor can be an effective way of getting the point across, but there are definitely times where I just write very earnestly.
Teaching is a very effective way to get children to learn something specific - this tube squeaks, say, or a squish then a press then a pull causes the music to play. But it also makes children less likely to discover unexpected information and to draw unexpected conclusions.
I felt the most effective way to change people's perception was through the power of images.
The most effective way to do it, is to do it.
With each song, I'm trying to go after that feeling of elation, of euphoria. It's not the only feeling in the world; it's just the one I thought I should try to focus on and find the most effective way of getting there.
The work being done by Linklaters to help organizations understand keys to success in the development sector serves as an important international affairs issue and crucial element in how all of us work to support service provision in impoverished communities in a lasting and effective way.
As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it's clowns and kid's toys and bright colors and things like that.
The general fact is that the most effective way of utilizing human energy is through an organized rivalry, which by specialization and social control is, at the same time, organized co-operation.